As part of my work, I regularly visit church home pages and I am frequently dismayed at what I see. Most people that have an interest in a church will visit the church’s web site before they visit the church. Your home page needs to be welcoming, interesting and helpful. You can surf the internet to find dozens of tips regarding home page and web site design, but I would like to give you some home page design tips to help assure that your visitors have a pleasant experience.
Your homepage should look better than a movie that came out in 1996. Though the Space Jam website is still online.
Quickly tell them who you are: A good logo and tagline should clearly reflect your church’s culture and focus. Also be sure to identify your church’s denomination.
Keep it simple: Use phrases, not paragraphs. Graphics are great but don’t overdo it. Keep scrolling to a minimum and be sure your most important information is above the scroll.
Make it interesting: Consider linking to brief videos from each of your pastoral staff in order to convey in more depth your church’s personality.
Make it easy: Well organized tabs with drop down menues will help the visitor find what they want with one click. Be sure that your visitor can find contact information (phone, email and physical address) in one click. Also consider a staff bio page, including email addresses.
Make it current: If you show announcements and events, be sure they are current. If these are out of date, it will be a real turnoff to a visitor.
Keep it light: Make sure your home page loads quickly. Avoid heavy graphics and don’t distract your visitors with overdone animation or auto-loading sound.
Make sure your visitors have a pleasant and rewarding visit to your web site by making a great first impression with your home page.