When looking at what kinds of technology a church should leverage there is an often overlooked dynamic. While there are always the latest and greatest tech toys out there a question needs to be asked before we start talking about implementation. That question is, “How do the they – the specific individuals God is is calling us to reach as a church – use this technology?”
If we don’t ask this question we can very quickly find ourselves distracted by tools and resources that will not make the desired impact for our communities. With this in light we head onto this study that looked at the top socially networked cities in America. They had an interesting approach to figuring out these rankings.
We started by calculating the number of Facebook and LinkedIn users per capita, followed by overall Twitter usage (NetProspex). Then we looked at traffic generated by the major social networks, including Myspace, Friendster, Reddit, and Digg (analyzed by ad network Chitika). Finally, after factoring in the percentage of households that check out chat rooms and blogs (SimplyMap).
Where did we rank?
We are based out of the #4 city in America (Minneapolis)! So take that Seattle, San Francisco, Austin, and Boston. To many this might seem like a surprise that Minneapolis is ranked so high. But we are a very youthful city, and also a very tech-savvy city.
Find out where you ranked over at Mashable.
What does this mean for Your Church?
In general the more tech savvy and socially networks your target audience is, the more they will expect you to interact on those platforms. This is not so much a science as it is an art. There is not a magic formula for what is the right about of social engagement to have with your church online. While I personally would encourage you to be more socially engaged online, realize that for many churches there might not be the same return for the time you invest.