I’m developing a new way to donate online for an established charity and am using the lean methodology.
How do I find early adopters who have the most ‘pain’ when it comes to donating and would really benefit from the proposed solution I’m working on?
My first piece of advice is to talk to nonprofits before you build anything. Wherever you live there are going to be a lot of nonprofits around you. Ask them if they have the problem you’ve identified. If they say yes, ask if they might share some insights about how to solve the problem. If they are game you can ask to meet up with them.
When you meet up ask them to share more about the difficulties they have with current solutions, and why it persists as a pain point. At this point tell them about your technology background, and ask if you can share an early stage functional app with them you think might be able to help. Let the see it, play with it, and get feedback.
The people that love it will be your early adopters. Ask them what it would take to roll it our for them.
My guess is that for your product to work they will need to drive members of their nonprofit to use it. This means that early on many of your sales will need to be higher touch. You’ll learn more then you ever expected from them.
Best of luck – it sounds like you’re in for a crazy ride.
Source: I run the. We signed up our first several clients 2 months after launching by investing in conversations and relationships. Hit me up if you have more questions – sounds interesting.