The higher-ups have a foggy idea of what they want and how to go about it, and they’re not ready to go to a digital agency yet (if ever). How would I go about the same process as a digital agency in gathering requirements and then proposing a few designs + marketing campaigns? Is there a book or site that I could refer to?
The 3 best things you do.
- Take great pictures and video at events/services/outreach/
- Capture and tell stories from your nonprofit. Catalog them (include media!)
- Make sure everyone knows the mission statement, and that your stories and media reflect it.
The better job you do at capturing and telling your story the easier it will become to convince the ‘higher-ups’ to update the site. They will see the disconnect between the stories and media you’re creating. Your current website becomes bland and frustrating.
Ever notice the things people love sharing online? It is the stories. People love reading stories about great things happening in the world. You can get a thousand people to read a moving story, and maybe your parents will read the mission statement page of your website. Focus on getting better every time at photos/video/writing. Start with the tools you have and over time you’ll become brilliant at this.
Then if/when you do go to create the new site you are already a major leg up on content creation for it. Having media from your nonprofit is a HUGE deal. So much better then stock photos, or staged pics. It will save you time and money in getting the site designed & built.