If you look at the stats on the posts you share on Facebook you probably noticed that fewer and fewer people are seeing your content. You are not alone, and it is not going to improve anytime soon.
The average Facebook user has 1,500 stories per day that could show up in their feed – according to Brain Boland, the Facebook ad product marketing lead. This is why they have created the curated content feed where they try to show you content they assume you want to see.
Unfortunately this is bad news for your Facebook page. A few years ago content posted to a page would reach up to 16% of your fans. In February that was adjusted down to 6%, and since March it was cut down to 1-2%. So if your page has a little over a hundred fans (which is great), you can expect less than 5 to see what you post.
It is not hard to see how this has really made Facebook a near worthless tool for your community to use to communicate through. Each of your fans liked your page because they wanted to be kept up to date on what you’re doing, and now they cannot do that.
So what should you do instead? Take control of your communications with an email list. Social media is great and can be helpful. Relying on platforms like Facebook, Twitter, Google+, pinterest, or instagram to be a primary means of communication is foolish. A simple policy change can devistate your communications strategy.
When you send an email, you get your message to your community. Using a campaign tool (like Fresh Vine, Mailchimp, Constant Contact) will give you engagement metrics to help you improve your messages over time. These messages can also be shared on your Facebook page for those 5 people who will get to see it.