Many churches communicate with members and visitors with mass email campaigns. Examples include bulletins, newsletters, event announcements and general announcements. Sending electronic communications is timelier than mail and much more cost effective. However, spam filters may prevent emails from being delivered. There are several best practices that should be followed in order to assure high deliverability of mass emails.
What you write in your subject and email preview can significantly affect deliverability. Avoid certain words like “Free”, “Never”, “Order” and “Lose”. Never use all capital letters. Avoid excessive punctuation marks such as !!!!. Also avoid the use of dollar signs or other symbols. These mass emails should have an entry in the email preview, and the entry words should be different from the subject line words.
The email component of Fresh Vine has a built in Delivery Score feature. Deliverability is automatically scored and Fresh Vine will prevent an email with a low score from being sent. The feature includes a detailed explanation of the specific score so that the user knows why their Deliverability Score is low and can fix any problems. The email system also provides a report on email results, so that you can review in detail how your email was received and includes if emails bounced back, if and when they were opened, and if they viewed the message online. This information helps the user see what is working well and also helps you keep your email addresses up to date to maximize the voice your messages have within your community.
Note that when someone opens an email without showing the graphics it will continue to show its status as ‘Sent’ since we have to use a graphic to indicate when a message is opened.
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