Right thinking about Community Culture will put you in Control
It can be easy to confuse perks with community culture. After all when people talk about what they like about a company or organization they often mention things. They’ll talk about the dress code, the flexible work schedule, or the fact that they can get free snacks in the break room. While people appreciate these aspects, they don’t drive community culture.
The heart of your community culture rests in what you choose to promote, reward, and punish. Do you promote people who are visible and have well known accomplishments? Do you reward people for work done or for having face time and relationships? Do you punish people for wasting time in meetings or showing up unprepared?
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One of the greatest challenges for organizations is having tools to measure the things they care about. If you want to promote volunteers who host groups, and care for those who come – you need to know who is doing that. Often your best people are not shouting their accomplishments from rooftops. Much of your work is relational, and if you promote people who talk a big talk but lack depth it sends a message that is what you want. If you have membership software it should allow you to measure your basics like who is coming, who’s leading whom, and a lot more. Check out Fresh Vine if you don’t have a current membership software.
Have you reflected on your community culture lately?
Think of 5 recent examples each of individuals that were promoted, rewarded, and punished. If you have both strong staff and volunteers, you may want to look at the community cultures of both sides. It’s a revealing exercise to do.
Inspired by Kelsey Meyer – Think Culture is About Ping-Pong Tables? You Are Wrong
Photo Credit: Jeff Kubina