Communicating effectively to targeted audiences is very important in growing your church and keeping it vibrant. It is becoming even harder to reach everyone in today’s environment. Older people may not even have an email account. Younger people may communicate mainly through text messages and Twitter, and rarely check their email account. How can you be sure that everyone receives your announcements and newsletters in a cost effective manner?
While many churches use stand alone email software to reach their audience, it can be cumbersome because they have to maintain duplicate information in their church data base and in the email software data base. Life is much simpler if you can use your church data base directly to communicate with your members and visitors. Fresh Vine includes an integrated email tool that works directly from the Fresh Vine data base.
Our customers use Fresh Vine to reach audiences of all kinds. They can start by using the email filter to create a very specific group of recipients based on information that is in their profile. And they can view the filtered group to see who met the criteria but will not receive the email because they do not have an email address in their profile. These people can be given the same communication via the post office. Our email tool also allows the user to tweet an email with the touch of an icon. This helps to assure that the younger generation that primarily uses text and Twitter will receive your communications.
Fresh Vine customers save time and money because they no longer need to use a stand-alone system for emailing. And they can save significant postage by doing most of their communications electronically.
Photo Credit: Jennie Faber
