Jon Rogers has an article in a church marketing blog about the rules that everyone needs to follow when they create and email a church newsletter. He begins by explaining how he made mistakes with his first email newsletter. Rather than using email software, he started by using his own email account and forgot to use the Blind Carbon Copy, so he exposed everyone’s email address to everyone on his lists.
To begin sending an email newsletter, sign up for a service like Fresh Vine, Mail Chimp, or Constant Contact. They are very easy to use and also are structured to make sure that you are following the rules for sending email newsletters. Some of these rules are:
- Make sure the information in your subject line and reply-to address is accurate.
- Have an unsubscribe link in your footer so that recipients can opt out.
- Provide an accurate physical postal address in your footer.
Even if you are not a beginner with sending out bulk emails, it is worth reading his article to be sure that you are following the rules. Click here to read the article.