An active visitor program is extremely important to maintaining and growing church membership. Visitors that feel welcome and that are aware of church events and small group activities are much more likely to become active members of the church. Effective visitor programs will generally include the following.
- Identify first time visitors and assign them to church leaders for personal contact within a few days of their initial visit. In addition to informing the visitor about church services, events and group activities, the leader should find out more about the visitor (interests, family members, etc.) so that they can be assigned to a church member who has similar background and interests.
- Identify return visitors. One way to do this is to ask all attendees to briefly fill out a Friendship Card with name and contact information. Everyone, including members, should fill these out so that visitors don’t feel singled out. The assigned church member should follow up with return visitors to encourage them to become active in church and group activities.
The key to an effective visitor program is to have frequent contact by a church member who has similar background and interests. For this to work you need to know (1) they have attended a service or event and (2) their background and interests. Fresh Vine can make your visitor program much more effective.
First time visitor information from the Friendship Cards are entered into Fresh Vine by church staff early each week. Church leaders can then use Fresh Vine’s filter each week to find new visitors to contact. After the initial contact, the visitor’s background and interests are added to Fresh Vine and a church member is assigned. Because Fresh Vine is online, volunteer members can browse their assigned visitor’s profile on a regular basis to see which services and small group events that the visitor has attended. Volunteer members can also view upcoming church and group events and encourage the visitor to attend events that meet their interests.
Fresh Vine provides timely information for an active and effective visitor program that the volunteers can access from the comfort of their home.
Photo Credit: Tony Alter