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Death of Facebook Fan Pages and your Future

A year ago I would have told you that one of the easiest and best things to do for your Church is to get a Facebook page. It would allow you to reach your community where they are already meeting. This was such an obvious and easy step. It made it easy to communicate and inform your most important people.

Then it happened. Facebook changed something and in the last few months the reach of your page dropped. Some estimations put the current reach of Facebook pages between 7-10%. You might have noticed the view counts on your posts dropping off. We did here at Fresh Vine. Many pages like the one you have for your church has around 100 fans, meaning less then a dozen people see your posts. So what should we do?

The answer is simple. Ensure your most important messages go out through email. The average open rate of emails from Fresh Vine is around 40%. This is almost double the industry average for campaign style emails (messages to lists of people). Many of our customers have near 50% open rates on their important messages. Email is still the best way to inform and stay connected with your community.

Don’t delete your Facebook page, but be aware that it is not the great tool it once was. If you want to stay engaged in social media, consider platforms that present posts in a chronological order. The Facebook default is to present content based on a hidden algorithm letting them hide your posts and content. Some examples that show content in order are twitter, google plus, Instagram, amongst others.

Photo: Nan Palmero

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Church Email Newsletters for Beginners

Jon Rogers has an article in a church marketing blog about the rules that everyone needs to follow when they create and email a church newsletter. He begins by explaining how he made mistakes with his first email newsletter. Rather than using email software, he started by using his own email account and forgot to use the Blind Carbon Copy, so he exposed everyone’s email address to everyone on his lists.

To begin sending an email newsletter, sign up for a service like Fresh Vine, Mail Chimp, or Constant Contact. They are very easy to use and also are structured to make sure that you are following the rules for sending email newsletters. Some of these rules are:

  1. Make sure the information in your subject line and reply-to address is accurate.
  2. Have an unsubscribe link in your footer so that recipients can opt out.
  3. Provide an accurate physical postal address in your footer.

Even if you are not a beginner with sending out bulk emails, it is worth reading his article to be sure that you are following the rules. Click here to read the article.

Photo: Livy

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Are You Reaching Out to Your Mobile Community?

The founder of BlueBridge Digital, Santiago Jaramillo, wrote an article describing how your church can use a mobile site or a mobile app to connect with smart phone users. This is important since even more of your members are likely to carry a smart phone. A Goldman Sachs study predicts that 81% of U.S. cell users will have smartphones by 2015.  This reinforces another study, by Mobile App Testing, that shows smart phone users check their phones 150 times a day.

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Eight Tips for Church Advertising

Jeremy Harrison, the owner of an Ohio marketing & web design agency, offers eight tips for effective church advertising. Following these tips will result in a marketing process that most churches haven’t followed. Let me summarize his suggestions.

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